Book cover of Systemology

Systemology by David Jenyns

Systemology is author David Jenyns’ second book. It details a 7-step framework to get you thinking about how to systemize your business and remove yourself as the primary bottleneck for all operational decisions and problems. The Methodology Step 1 – Define As a first step, David suggests you conceptualize a sales flow using his Critical […]

Outliers book on a table

Outliers by Malcolm Gladwell

The “Rags to Riches” story ark is a compelling one we often romanticize. The thought that we are in control of our own destiny, barring effort and a bit of luck, is an appealing one. However, in his fantastic book Outliers, Malcom Gladwell argues that explaining our heroes’ journeys to success using this framework is […]

The 1-Page Marketing Plan book on a table

The 1-Page Marketing Plan by Allan Dib

The 1-Page Marketing Plan is author Allan Dib’s first book. It details a direct response marketing framework aimed at helping small business owners quickly take control of their marketing activities to drive results. The promise of this framework is to give readers a step-by-step plan to help generate and capture sales leads to convert them […]

Bossypants by Tina Fey

Last weekend I was staying in a rented cottage and fell upon Bossypants while perusing the quaint library sitting over the old television set. I had heard about this autobiographical book written by Tina Fey of Saturday Night Live fame, but it had not made its way onto my reading list. However, since I didn’t […]

Book cover of The Zone by Barry Sears

Enter the Zone by Barry Sears

I recently tried my hand at CrossFit and the figureheads in this space often recommend the Paleo and/or Zone approaches to nutrition to maximize performance. Not knowing a whole lot about nutrition, I wanted to see what all the hype was about. There are several “Zone” books out there but this review is of the original, published […]